Monetizing the How-To
Everyone appreciates help towards their goals. Many opportunities exist for monetizing this help. Welcome to the generation that loves the "How-To".
Why do people seek help towards a new goal? Couple of reasons:
Let us look at some random examples of How-To:
Guess one of the best examples if you are already in the startup world? Startup accelerators. They are the How-To for the founders.
Why create a startup around a How-To? Simple. As a founder, you can follow your passion and make money. You must have one thing that you are super-passionate about. Something that you are good at. Or something that you want to become good at. Something that drives you. So why not chronicle your journey? And help others learn. Plenty of ways to monetize:
And many ways to slice the category that you are passionate about. Let us take the outdoors and healthy living category. One could go wide. Or go deep. If you are going wide, you could create a startup that helps anyone to get comfortable with the outdoors. Or if you are going deep, you could slice this category further:
Human desire to progress is never-ending. To progress, we need to learn something new. And practice it. An ocean of opportunities exists in these How-To's!
Why do people seek help towards a new goal? Couple of reasons:
- Lack of knowledge within their circle of family and friends.
- Takes too long to search and learn from the internet.
- Conventional school and college education doesn't teach these.
Let us look at some random examples of How-To:
- Adopt a Dog & Train
- Move & Setup New Home
- Parent a Toddler & Stay Calm
- Lose Weight & Maintain
- Transition Career & Grow
- Invest Money & Multiply
- Embrace Outdoors & Healthy Living
Guess one of the best examples if you are already in the startup world? Startup accelerators. They are the How-To for the founders.
Why create a startup around a How-To? Simple. As a founder, you can follow your passion and make money. You must have one thing that you are super-passionate about. Something that you are good at. Or something that you want to become good at. Something that drives you. So why not chronicle your journey? And help others learn. Plenty of ways to monetize:
- Subscriptions
- Marketplace
- Retail
- Personalization
And many ways to slice the category that you are passionate about. Let us take the outdoors and healthy living category. One could go wide. Or go deep. If you are going wide, you could create a startup that helps anyone to get comfortable with the outdoors. Or if you are going deep, you could slice this category further:
- Camping
- Backpacking
- Fishing
- Hunting
- Bushcraft
- Nutrition
- Stress
- Longevity
Human desire to progress is never-ending. To progress, we need to learn something new. And practice it. An ocean of opportunities exists in these How-To's!
Let's Talk: If you have a true experience that resonates, please send me an email.
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