VisionPassage
  • Home
  • Founder and Mascot
  • Investments
  • My Notes
Overcoming the Adoption Barrier of Sunk Cost: Part 2
Overcoming the Adoption Barrier of Sunk Cost: Part 2
Overcoming the Adoption Barrier of Sunk Cost: Part 2
Previous Note:

Overcoming the Adoption Barrier of Sunk Cost: Part 1

Humans are the biggest barrier to successful adoption. Our habits, beliefs, values, traditions, behavior and methods act as Mount Everest. 

Then how should founders go about gaining adoption?


  • Accepting Reality
    • ​Acceptance is peace of mind and it sets a clear path forward for problem-solving. Arguing with what exists can be harmful, and at times, delusional. It can lead to surrounding yourself with people who always agree with you.
 
  • Targeting Leaders
    • Trust is key. ​Most people look upon someone they trust to give something new a first try. These could be early adopters or influencers. Leverage their advocacy to gain acceptance with the next set of users.
 
  • Leveraging Similarity
    • ​Baby steps work great. Introducing a new kind of pizza would be easier in certain markets than an ethnic food item. Another variance is to design for an adjacent use or market. 
 
  • Simplifying Usage
    • Making the product as intuitive as possible takes serious design thinking. If it can be low-cost, even better. KISS principle from 1960 works even today.​
​
  • Avoiding Barriers
    • ​Some barriers are best to avoid and revisit later. Pivot or create a different product or target a different market with the same product. Passage of time matures many markets.   

These are some methods that worked out well. Psychology is of deep interest to me. And I am curious to know more methods that are field-tested. 
Let's Talk: If you have a true experience that resonates, please send me an email.
#startup #founders #startupfounders #startupjourney #startupstories #startupsuccess #lessonslearnt #startupideas #sunkcost #adoption #barrier
    Learning & Methods | Investment News | Upcoming Jobs
Subscribe to VisionPassage Digest
​Connect with Vic
​Follow Clark, VisionPassage Mascot
© 2017 - 2023 VisionPassage | Solve Meaningful Problems by Building Impactful Companies
  • Home
  • Founder and Mascot
  • Investments
  • My Notes